If you’ve been following the mobile phone industry, you know we’ve reached a point where there’s less room for hardware innovation and improvement with each passing day.
We now have the best cameras a phone can offer, processors that most users won’t fully utilize—even in mid-range phones—and much more. Yet, the Samsung vs iPhone battle rages on.
As a result, much of the current focus is on software, and in this age of AI, multiple companies have entered the race to provide built-in AI features in their phones to spice things up.
Samsung was the first to partner with Google to bring a ton of AI support with the Samsung S24 Ultra. Soon after, Apple launched multiple AI features with iOS 18. However, the main question is who has done a better job – Samsung or Apple?
Samsung vs iPhone AI features compared
For this comparison, we’ve divided the AI features available on Samsung and iPhone into seven categories:
We’ve discussed each one of them in detail below, and the brand that leads in the most categories will be the overall winner of this comparison.
Samsung vs iPhone: Writing Assistance
Both Samsung and iPhone offer a variety of AI writing features to help you communicate via text or email. iPhone allows you to change the tone of your pre-written text, improve its wording and sentence structure, summarize it, and more.
Samsung, in addition to these features, provides live text translation, which is a significant advantage when communicating with people who speak different languages.
However, Samsung’s writing assistance has one drawback—unlike iPhone, where these features are available across all system-wide apps, Samsung has only implemented them in a few of their own apps, like the Messages app. As a result, we consider this category a tie.
- Category Winner: Tie
Samsung vs iPhone: Emojis & Images
On iPhone, you can turn any image in your gallery into an emoji or simply type in a description of the emoji you want.
That’s not all—iPhone’s Image Playground also lets you generate images in various styles, such as Animation, Sketch, and more, which you can send directly to others.
Apart from this, Apple’s Genmoji feature can remember people’s faces in your library, allowing you to type in their names along with a prompt to generate the images you want.
In contrast, Samsung can only use your existing images to create stickers to share with others. As a result, Apple wins this section by a significant margin.
- Category Winner: iPhone
Samsung vs iPhone: Photo & Video Editing
One of the main reasons to opt for high-end mobile phones is to capture great photos and videos, and having powerful AI features is always a bonus.
In this regard, Samsung takes the lead with its Photo Assist and Instant Slow-Mo. You can move objects or people around in images to get the perfect shot and remove unwanted elements or reflections. Additionally, you can convert any normal video into slow motion and the results are impressive.
On the other hand, iPhone primarily only allows you to remove objects and automatically create album-style movies from your library without the need to manually select images. Therefore, the lead goes back to Samsung.
- Category Winner: Samsung
Samsung vs iPhone: Notes Taking
The experience of taking notes, for example in classrooms or meetings, has been taken to the whole new level, especially with Apple’s Image Wand and Samsung’s Sketch to Image. These tools allow you to create a clean image from a simple rough sketch.
The only question is which one does a better job of producing the image you actually want, but we haven’t gotten a chance to test them out. So, in this case, we’ll consider it a tie between both parties.
- Category Winner: Tie
Samsung vs iPhone: Siri vs Bixby
If you rely on your phone’s assistant quite a bit for your tasks, iPhone has done a great job with Siri. Siri now understands more natural language, so even if you’re not perfect with your words or pronunciation, she’s still got your back.
Also, Siri is deeply integrated with your personal files with the help of the Personal Context feature. She can recognize people’s faces and can go through emails, photos, and more to provide answers to personal questions. Bixby, on the other hand, doesn’t offer this level of personal assistance, making iPhone the winner in this category.
- Category Winner: iPhone
Samsung vs iPhone: Language & Translation
Samsung has introduced a feature called Interpreter, which does the job of Google Translate but better by translating and conveying sentences in real-time.
Apart from this, the Live Translate feature allows you to communicate with anyone in their language by translating everything live for you and them on a phone call, with the best part being that only one of the callers needs to have a Samsung phone with this feature.
Apple, on the other hand, lacks these capabilities, requiring you to translate everything manually. Therefore, this point goes to Samsung.
- Category Winner: Samsung
Samsung vs iPhone: Search & Browsing
On iPhone, you can summarize long web pages using the “Briefy – AI Summary on the Safari” application. However, Samsung provides a built-in feature that not only allows you to summarize web pages but also translate them into any language you want.
Additionally, Samsung has introduced the Circle to Search, which works similar to Google Lens. With this feature, you can simply circle text or an object on the screen, and the AI will search for it on Google. When it comes to search and browsing assistance, Samsung clearly takes the lead.
- Category Winner: Samsung
The bottom line — Samsung vs iPhone
In the detailed comparison above, Samsung leads in three categories, while the iPhone wins in two, with the remaining categories resulting in a tie. Although the margin is narrow, Samsung emerges as the winner in the race for the best AI features.
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