Updated on June 11, 4:45 p.m. (GMT+8): Improved relevancy.
Singaporean esports organization Bleed Esports has announced a new partnership with Razer, making them their official peripherals sponsor.
The partnership equips Bleed’s talented esports athletes with top-of-the-line gear from Razer, ensuring they have the competitive edge needed to dominate the esports scene.
Bleed boasts competitive rosters in a variety of game titles, including Dota 2, Valorant, Rainbow Six Siege, Mobile Legends: Bang Bang, and Counter-Strike 2.
Bleed Esports levels up with Razer sponsorship
This deal marks another step in Razer’s recent esports expansion.
Earlier this year, Razer signed Sentinels’ Valorant star player and Masters Madrid champion Zachary “zekken” Patrone.
This was followed by a partnership with Vietnam-based esports organization Team Flash last month.
Now, with Bleed as their peripherals partner, Razer is solidifying its presence across the esports landscape.
This renewed commitment underscores Razer’s longstanding connection to the esports community, ensuring top players have the tools they need to succeed.
Bleed’s shared values and regional growth with Razer
In an exclusive interview with ONE Esports, Bleed Esports Head of Sales and Partnerships Nikola Lipovac shed light on the significance of the Bleed x Razer partnership.
Lipovac emphasized the importance of Bleed’s new partnership and their ability to promote the esports industry collaboratively, particularly in Southeast Asia and Singapore.
“Considering the landscape of esports and the way that these deals get done, I think a lot of it has to boil down to what are the shared values between partners and what can we do as partners to help advance a certain narrative about the industry that we both work in,” he said.
“With us specifically wanting to help promote Southeast Asia as a region and help promote Singapore as more of a hotspot for esports talent, these types of partnerships help us do that,” Lipovac continued.
Lipovac sees Bleed’s partnership with Razer as a way to leverage the local community and contribute to the overall growth of the esports industry. He believes such collaborations pave the way for esports to achieve a level of legitimacy comparable to established sporting leagues.
READ MORE: Bleed signs Dota 2 major winner to reinvigorate roster
