Farming is a noble yet grueling profession, pursued full-time by a dedicated few. It’s a life of early mornings, relentless hard work, and resilience—a reality far removed from most people’s daily lives.
Farming Simulator, a game by GIANTS Software, has managed to transform this demanding lifestyle into a global gaming phenomenon.
In this immersive simulation, players take on the role of modern farmers, managing everything from breeding livestock to cultivating crops and driving tractors.
Since its first title release in 2008, the series has grown to over 15 titles and sold millions of copies worldwide, a testament to its remarkable popularity.
In this ONE Esports exclusive, we interviewed one of the head marketing managers behind Farming Simulator to explore the game’s incredible popularity.
Why do people love Farming Simulator?
According to Martin Rabi, GIANTS Software’s marketing manager, the game’s authenticity truly sets it apart.
“It resonates with both casual players seeking an escape and farming enthusiasts drawn to its detailed representation of agriculture,” he explained. “Regular updates, a strong modding community, and attention to player feedback have also played significant roles in maintaining its appeal over the years.”
One crucial factor contributing to the game’s success is the incorporation of player feedback.
Rabi emphasized that the development team actively listens to suggestions through forums, social media, and surveys, ensuring that players feel heard.
“Real-world farming trends also inspire new gameplay mechanics and updates, keeping the game relevant and authentic,” he added.
What inspires the developers to create and improve the game?
The game has earned widespread praise for its laidback yet authentic approach to farming simulation, but what truly sets it apart is its ability to inspire the next generation.
“One of the most memorable moments is hearing from a gamer who fell in love with farming through our game and now owns his farm,” Martin Rabi shared.
Farming Simulator has also found admiration within the farming community itself.
“Recently, we learned that even a special school for trainees in the agricultural sector uses our game to educate their pupils in their school lessons,” he said. “The acknowledgment that Farming Simulator can be both entertaining and educational is deeply rewarding for the team.”
You can now experience the latest installment in the series, Farming Simulator 25, available on Windows, Steam, Mac, PlayStation 5, and Xbox Series X|S.
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