How do you snack mid-game?

In a world where pausing mid-game can mean the difference between victory and defeat, Heinz has stepped up to solve one of the biggest dilemmas gamers face.

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Enter the Hum Hum, the company’s latest innovation that promises to keep gamers’ hands on their controllers and their snacks perfectly dipped.

What is Heinz’s Hum Hum?

Heinz’s Hum Hum is an innovative, state-of-the-art device specifically engineered to elevate the snacking experience for gamers.

Unveiled at the Esports World Cup in Riyadh, the Hum Hum addresses a common challenge in the gaming community: the struggle to enjoy snacks without interrupting gameplay.

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Credit: EWCF
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This challenge is met with a sleek, futuristic design featuring a mechanical hand that automates the dipping and feeding process.

The Hum Hum is built around a sophisticated robotic arm, which is mounted on a stable, compact base that fits seamlessly into any gaming setup.

The device is controlled by foot pedals, giving gamers the freedom to activate the dipping and feeding process without taking their hands off the controller.

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Credit: ONE Esports
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Future iterations of the Hum Hum promise even more advanced features, such as voice command activation and facial recognition technology.

This would allow the device to automatically serve snacks to individual gamers based on voice prompts or facial cues, further enhancing the personalized snacking experience.

Soma Yukihira from Food Wars!: Shokugeki no Soma holding a bowl of ramen

What is Heinz?

Heinz is a globally recognized brand, best known for its iconic ketchup and other popular condiments. The company is part of The Kraft Heinz Company, which is one of the largest food and beverage companies in the world.

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The brand is committed to delivering high-quality, delicious food products and has a reputation for being a household staple, beloved by consumers around the world.

In addition to its core products, they are also involved in creating innovative solutions, like the Hum Hum device, to further connect with its consumers in new and exciting ways.

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