Japanese arcades, or game centers, are a vibrant and integral part of Japan’s entertainment landscape.
These modern facilities are sprawling, multi-story complexes offering a diverse array of entertainment options. From the iconic rhythm games and fighting arcades to the elaborate prize crane machines and social photo booths, Japanese arcades provide a distinct and immersive experience that differs significantly from arcades found elsewhere in the world.
The newly launched Japanese Game Centers Guide by SEGA is a resource that provides comprehensive information for visitors about Japan’s arcade culture.
Maximize your enjoyment when visiting Japanese arcades

Within the Japanese Game Centers Guide, you’ll find descriptions and instructions for over 10 arcade games, categorized into six different genres, complete with step-by-step guidance. These genres are:
- Token games
- Crane games
- Photo boots “Purikura”
- Music games
- Racing games
- Video games
Under “Crane Games” for example, you’ll learn the different types of crane machines, exact step-by-step instructions on how to play, and receive detailed tips and tricks on how to pick up unique prizes such as:
- Figure
- Buttons
- Small plush toys
- Sitting plush toys
- Big plush toys
- Plush toys laying down
- Round plush toys
- Posters, tote bags
- Tissue box covers
- Purikura photo cases

Different types of prizes have different strategies. These step-by-step guides are super useful — you can even pull them out when you’re at the arcade!
There’s even a section on arcade etiquette which tells you what to do before playing, gives you the low down on arcade manners, and customs associated with each type of game.
The Japanese Game Centers Guide by SEGA is available in English, Simplified Chinese, Traditional Chinese, Korean, and Japanese.
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